B2b product marketing course As a result, everybody scrambles. Product Marketing Course (Stanford Online) The Stanford Product Marketing Course . This interactive training delves into the unique challenges of B2B marketing, offering practical tools, strategies, and frameworks to drive measurable business Digital Marketing Strategy: Data-Driven Strategies for a Modern Marketing Era Develop a clear digital marketing strategy with actionable, data-driven frameworks your organization can use, while leveraging the power of emerging technologies to create business value. B2B versus B2C customer research; "The PMA are experts in Product Marketing, the core course is for you whether you are starting out or experienced. The free course is available until January 31, 2025. Transformative training for every product professional—from newcomers to leaders. With more than seven years in SaaS marketing strategy — working as an early marketer at Webflow, and currently consulting with many different VC-backed SaaS companies — I decided to write down some of the marketing strategies I currently see working. Designed for sales, marketing, and business department heads operating in B2B environments, the 8-week program, B2B Marketing: Growth Strategies for Your Organization, offers an A-to-Z playbook that incorporates all of the modern marketing strategies you will need to reach your organizational goals. This is the ultimate B2B digital marketing course on Udemy. Product Marketing Manager. Product marketing courses for B2B product marketing managers in high tech. User Acquisition. It covers key concepts like account-based marketing, content marketing, multi-channel outreach, and performance optimization to drive business growth. This career guide offers a detailed overview of the best B2B product management training options. Nov 29, 2023 · Build your B2B marketing strategy. . That’s where B2B sales training and marketing courses can help. When selling to another business, you need to be prepared for longer sales cycles, more complex decision-making processes, and a range of unique challenges. Simon Hall is a world leading expert in the field of Marketing and B2B Marketing. 3 days ago · We've rounded up some of the best B2B marketing training courses below - from free to high-end, and online to in-person - you're sure to find something that fits. You can gain an understanding of essentials including value creation and delivery, B2B marketing strategy, marketing analytics, new product development, and more. This comprehensive course offers practical insights and real-world strategies to elevate your product marketing game. 2 out of 5 4. Apr 30, 2024 · B2B. B2C) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis Thomas Dotzel and Venkatesh Shankar (2019) The Temporary Marketing Organization Invigorate your company with the business development and sales tools provided in this free online B2B marketing course. We offer bespoke training and advisory services that can be tailored to your specific business needs. The Forrester B2B Marketing Certification, formerly named, Accelerating B2B Marketing, is available as a one-time certification experience or as part of Forrester Decisions for B2B Marketing Executives, Revenue Operations, Demand & ABM, Portfolio Marketing & Product, and B2B Sales. Rating: 4. Created for B2B marketing, sales, and company leaders, Kellogg’s course walks you through the core principles of marketing B2B products and services and what makes marketing B2B in an increasingly digital world a unique undertaking. Join 350,000+ marketers who rely on MarketingProfs for B2B know-how every day. B2B Marketing Strategy (Columbia Business School) Free Course – Product Marketing (Great Learning) Our B2B Product Management Framework combines the best of the best practices across product management, product marketing, pre-sales demos and customer success and wraps them neatly into one simple framework with a common language and best practices for building, marketing, selling and delivering products with strategic customer value. With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. In this course, MJ Smith breaks down the fundamentals that you need to know to get Joshua Morse is a strategic marketing consultant with over 20 years of B2B Product Marketing experience. Feb 22, 2024 · Business-to-business, or B2B, marketing refers to a business promoting products and services to other companies to help them improve their operations. Our courses equip you with practical skills for success, whether you manage hardware, software, or services across B2C, B2B, or internal products. In this course, we introduce B2B marketing concepts–including: understanding your audience, lead generation, campaign strategy, lead lifecycle, and measuring success–as well as lessons learned that will have you looking like a pro for your first B2B marketing gig Product Management University provides hands-on personalized training courses and certification for B2B product management, product marketing, and sales demos all on one framework. May 17, 2024 · B2B companies need digital marketing strategies that are tailored to the unique challenges of a B2B business. Jul 27, 2023 · Looking Forward: The Future of B2B Product Marketing. Jay has substantial experience transforming businesses with data-driven and customer-focused marketing initiatives, building highly engaged teams, and leading in global organizations, He has an illustrious career of 14 years in product management, digital marketing, data analytics, and pricing strategy across multiple industries, and has also run multi-million dollar businesses. Product Marketing Certified: Core in-person. There’s just one problem. Best B2B Marketing Courses Shortlist. Utilize digital marketing tools and platforms to reach By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. It also describes valuable skills you need to learn and career paths within product management, among other things. Join millions using the Alison App – faster, easier, and made for learning on the move 📲 Learn On The Go With Oct 29, 2024 · Product Marketing 101 Basic Skills – this is the complete curriculum with 18 self-study lessons that fully prepare product marketing managers for B2B Product Marketing Certification. Mr Chang is very versatile as he has conducted various researches, seminars, written many books, is a blogger at Harvard Business Review Online and is also a filmmaker having directed and written two short films. It wants to launch a B2B product in just one month. Before moving into consultancy in 2012, Joshua served as a Product Marketing Manager for prominent B2B-focused brands. Excel in any marketing subject with expert-led courses, designed to help you upskill and stay ahead. View all courses; B2B and B2C product owners, managers Jan 23, 2025 · So in order to win, when it comes to SaaS marketing, you need to have a strategic plan. Feb 26, 2024 · Kellogg School of Management - B2B Marketing: Growth Strategies for Your Organization. We introduce you to new tools and techniques, provide you with product marketing guides and templates, and present examples of how the content is applied in practice in Our B2B Product Management Framework combines the best of the best practices in product management, product marketing, sales discovery, pre-sales demos and customer success and wraps them neatly into one simple framework with common terminology and best practices for building, marketing, selling and delivering products with strategic customer He has an MBA from Philip Kotler's Kellogg School of Management, the #1 marketing school in the USA, where he studied both digital marketing and B2B marketing. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. We feel it is worth reiterating the many differences between the two disciplines and, above all, pointing out the implications of these differences when it comes to implementing a business-to 4 days ago · Q: What is the average salary for a Product Marketing Manager? The average salary for a Product Marketing Manager typically ranges from $90,000 to $130,000 per year in the United States and from INR 10,00,000 to INR 20,00,000 per year in India, depending on factors such as location, industry, and experience. Mar 19, 2025 · About this extensive B2B marketing and growth course. So, it hires a B2B marketing agency to generate leads. Learn how to make your products easier to sell so they're easier to buy. It is an outstanding resource if you want to attract your target customers, considering that B2B SaaS marketing does not offer a physical product. Rethinking Customer Solutions: From Product Bundles to Relational Processes Kapil R. Over the past 30 years, however, B2B marketing has emerged as a discipline in its own right and divergences in marketing practice have been accentuated. With 73+ hours of video content, it’s designed for busy professionals who need flexibility without sacrificing depth. Mar 19, 2025 · HubSpot Academy offers courses on email, content, social media, and many other forms of marketing, as well as tutorial courses on how to use HubSpot’s own marketing and sales tools. With numerous options vying for attention, the real challenge lies in clearly communicating your product’s unique value proposition and distinguishing it from the competition. Growth, product, or marketing leads building or scaling PMM functions. Follow the steps below to begin building your B2B marketing strategy. Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. He delivers courses directly and via Chartered Institute of Marketing, RevenueTek and emarketeers. Learn how to create B2B products and services that resonate with your target audience and outshine competitors. Here are 12 of the best B2B marketing courses available today from companies like Forrester, Coursera, and The Chartered Institute of Marketing On this course, we show you how to apply best strategic practice, develop tailored product plans for your product portfolio, and manage key aspects of the product marketing mix. Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. Interested in content marketing, particularly for B2B products? In this course, we will go through the complete, 4-step content marketing process used by Audienti (formerly OMA) both with clients and in our own efforts to drive B2B lead generation efforts. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields. This course teaches methods to develop new products that meet customer needs, using frameworks and templates tailored for effective product marketing. For the past 13 years I’ve worked with countless early, mid-stage, and large companies with their digital B2B digital marketing. Tuli, Ajay K. Andrei is also the founder of B2B Marketers & Founders community and an author of a LinkedIn B2B Marketing book (awarded as the best B2B marketing ebook and was included to 100 Best B2B Marketing Books of All Time by Bookauthority). As a B2B marketer, staying abreast of these developments is crucial for maintaining a competitive edge. They provide flexibility for skill enhancement and professional development. Study market research, lead generation, and relationship building. The perfect first stop when exploring their courses is their Inbound Marketing Course. Are you a B2B product marketer? Here you’ll find everything from B2B launches, use cases, buyer personas, and sale enablement tips. We offer in-house training and advisory services that can be tailored to your specific business needs. Advanced B2B marketing. The structured curriculum enriches learners’ strategic insights into B2B marketing with real-world case studies from leading companies like Product Management Training Courses for All Levels . Looking to become a B2B Product Manager? Well, you’re in the right place. Determine your brand’s positioning Prepare for a rewarding career in B2B marketing in this 9-credit, online business-to-business marketing graduate certificate. Now, it’s eager to get the word out and make a big splash. Master the essential skills and mindset to deliver world-class product management. 2 (94 ratings) 675 students This course includes: Videos (tutorials, walk-throughs, go-to-market interview) Product Marketing. Why Complete a Marketing Course? The B2B SaaS sector is distinct from other industries, characterized by its subscription models, cloud-based solutions, and often intangible platform offerings. Program structure: Self-paced learning Aug 10, 2023 · The instructor of this B2B marketing online course is Dae Ryun Chang, a marketing professor at Yonsei School of Business, Yonsei University, Seoul-South Korea. Bharadwaj (2007) The Relative Effects of B2B (vs. Look no further than CXL, this is the best and most recommended program you will find on Product Marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. Develop strategies to market products and services to other businesses. Oct 16, 2024 · Is your B2B product marketing strategy truly effective? In today’s crowded marketplace, having a great product is no longer sufficient. There is no shortcut to becoming a B2B product manager. Read more: Marketing Strategy: What It Is and How to Create One. The company quickly hires a sales Learn SaaS Product Marketing, Digital Marketing, Content Marketing, SaaS Metrics & Analytics, Retention planning & more. In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing sat down with Sarah Roberts, Group CMO, Boldyn Networks to discuss her rebranding strategy over the past two years. Kohli, and Sundar G. Virtual delivery Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops. "This is an amazing crash course on Product Marketing and tasks as a PMM! I'm so With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. 2024 Update: SEO is not dead yet, but for sure, AI is changing it drastically. He is the author 2 marketing books "Innovative B2B marketing: new models processes and theory" and 'B2B Digital marketing strategies' Nov 29, 2023 · Business-to-business, or B2B marketing refers to a business’ process of promoting products and services to other companies, to help them improve their operations. A B2B marketing strategy can impact your business as you reach new markets with your products and services. This B2B marketing course is structured to take you from strategic thinking to tactical implementation. Feb 1, 2024 · Every SaaS startup should start planning their content marketing and SEO strategy before they even have a product if they want to have an effective b2b Saas marketing plan. Propel your product - and career - to the next level with our live in He is also author of the books ‘Innovative B2B Marketing’ and ‘B2B Digital Marketing strategy’. These professionals come from various backgrounds B2B and SaaS marketers involved in product launches and GTM. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Product marketing career & education. Course; By Product Marketing Alliance; $1,299. Learn practical and useful B2B marketing concepts, based on real-world examples, from an accomplished marketing leader. His career began at a major market research firm. Product led growth. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community. Packed with B2B Content Marketing Mastery is an immersive two-day workshop designed for mid-level marketing practitioners and team leaders who aim to elevate their B2B content marketing strategies. Wouldn't that make you the marketing genius in your team? This course is a part of the ValuZition B2B Marketing Specialization to transform your marketing strategy with customer intimacy and data-driven decision making. When selling to other companies, remember that B2B marketing involves considerations and best practices that differ from those associated with marketing to individual consumers (B2C). B2B product marketing is a dynamic field, with new trends and technologies continually reshaping the landscape. In this course, complete with video lessons, quizzes, and a final Nov 6, 2023 · It offers a structured approach to marketing, ensuring that even those without a formal background in the field can effectively promote their product. Apr 14, 2025 · Business-to-business, or B2B, marketing refers to a business’s process of promoting products and services to other companies to help them improve their operations. HubSpot's Social Media Marketing Certification course is perfect for social media marketers, marketing managers, and others interested in marketing. B2B Lead Generation. A B2B marketing course teaches strategies and techniques for promoting products or services to other businesses. A mentor and Expert in Residence, Div is recognized as one of the top 100 Product Marketing Influencers by the Product Marketing Alliance. The course explores various topics, including applying the marketing mix (product, price, place, promotion) in a B2B setting, and examines growth strategies across different countries and industries. Get your B2B news delivered directly to your inbox, 4x a week with the Related: Skills Required To Be a Proficient Product Marketer . Mar 12, 2025 · Overview of The Best Product Marketing Courses 1. COURSE: Product Management and Product Marketing . "> Dec 13, 2024 · It has beta tested, validated, load tested, established proper pricing, and so on. Real-world examples of B2B companies include: Nov 3, 2024 · B2B marketing and sales strategies are often very different from those used by B2C companies. Anyone breaking into product marketing who wants real, usable skills. Ideal for professionals managing any product type—hardware, software, or services—across B2C, B2B, or internally. hxlgf hzos hcgfu qwxdx utqhco xthzck txly ztwl obvyk htcv axrvm dhj vakhoxwm ahpoj fmqkc