Product marketing alliance certification.

• Product marketing alliance certification Resources. Try PMA-GPT. Once you enroll, you’ll A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. The thing I like best about the Alliance is its strong community and online presence, and the fact they leverage top PMM leaders across the world to create and share frameworks and valuable "Move over Pragmatic and hello Product Marketing Alliance. "Product Marketing Alliance is a global membership organization that offers access to resources, events, courses, and podcasts on product marketing topics. Not only is the actual certification program rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product 无论您是刚开始没多久，还是一个资深的产品营销经理；B2B或者是B2C背景，在实体经济企业或者是SaaS公司，在学习完整个课程之后，您都会拥有所需要的知识和工具，为公司保留以及拓展更多的新客户。 Learn from the collective success and experience of the world’s biggest product marketing community. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. Advancing product positioning, preparing a thorough marketing plan, developing the correct go-to-market strategy, conducting a behavioral analysis of the customer base, and getting customer feedback are essential skills to perform in the name of a career in product marketing. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe and providing exceptional and accessible learning and networking opportunities. Getting a certification didn't help me placate this gap. Look no further than a Product Marketing Alliance Membership. May 2, 2025 · Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products. Apr 18, 2025 · Product Marketing Alliance Core Certification. 🛠️ Unlock proven PMM frameworks: Get battle-tested tools and knowledge to boost customer acquisition, nurture loyalty, and optimize performance for growth. With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. From pricing, market research, and OKRs to personas, positioning, and go-to-market, Product Marketing Core has it all. PMM certifications Learn today & apply tomorrow. Daniel has over 15 years of experience with fast-growing B2B organizations, including Axcient, MindTickle, and Snowflake, where he built teams, owned go-to-market planning and execution, and helped businesses scale, transform, and create new market categories. Yup. Events. The certifications are taught by real world experts (disclaimer: I'm one of them) with lots of actionable content and bonus material to community and conference events. Bryony's the Chief Marketing Officer at The Alliance, and has been around since day one creating and shaping the Product Marketing Alliance community. . Develop your knowledge with ideas and resources you can apply to everyday projects. 🧠 Master the B2C product lifecycle: Gain a deep understanding of the end-to-end process and learn to think strategically at every stage of the customer lifecycle. Certainly feeling more challenged at the director level and looking for more resources to sharpen my tools and knowledge base. In today's world, bringing a product to market is no easy job. Elliot also serves as an expert in residence at Product Marketing Alliance, the world's largest product marketing community. If you’re a product marketer and you want to knock your product - and career - out of the park and get certified along the way, PMMC® is for you. Unlock insider knowledge to drive growth and master every stage of the customer lifecycle, from conception to launch and beyond. Fast-track your career as a PMM and develop the strategic skills that set leaders apart. The Product Marketing Alliance has a great community and network of meetups around the world. This comprehensive, self-paced certification provides you with the knowledge, tools, and resources needed to successfully launch products, and attract and retain customers throughout every lifecycle stage. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the Apr 29, 2020 · After hitting up the studio not once but twice, our much-anticipated (and requested!) Product Marketing Certification is officially on the shelf. Right on cue. Whether you’re just starting out in product marketing, or have done 100s of positioning projects, this certification will provide you with a comprehensive set of skills needed to create impactful and successful product positioning. ‍ We’re accredited and recognized by the Chartered Institute of Marketing and CPD, and all our courses are based on real-life experiences, practical implementation, and actionable learnings you can apply tomorrow. ‍ We'll guide you through the vital hard and soft skills you need, leveraging the experience of leaders from top brands like LinkedIn, Hotjar, and Shopify. The course is well structured, very comprehensive and has a good mix of theory and practice. With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. A mentor and Expert in Residence, Div is recognized as one of the top 100 Product Marketing Influencers by the Product Marketing Alliance. I have a few career gaps in my resume and that's a no-no. The Product Marketing Core Certification by the Product Marketing Alliance (PMA) is a foundational program designed for professionals aiming to excel in product marketing. Advanced product marketing certified Establish your influence and strategic value. And now, we're excited to offer you a sneak peek of what's included in our Membership plans with our taster pack. Here at PMA, you can learn from the collective success and experience of the world’s biggest product marketing community. Learn today & apply tomorrow. Currently serving as a Non-Executive Director/Board Member at Mobilus Labs, Susan brings a wealth of experience and strategic acumen to her role, shaping the company This certification will teach you how to build and lead a high-performing product marketing team that accelerates growth and delivers greater alignment across your product, marketing, sales, and customer success teams. Before that, he started his career as a product marketer and Growth Manager for Microsoft Office leading product marketing for OneNote, Word, and PowerPoint during the transition into a SaaS business. Ready to become a standout product marketing leader? You've come to the right place. Customer Marketing Certified: Core. Strategic workshops Upskill your entire team and expedite excellence with bespoke training tailored to your product, market, and goals. Product marketing alliance. After years of working closely with SaaS platforms—helping shape messaging, drive engagement, and build go-to-market strategies—I decided to take the Product Marketing Alliance Core Certification to formalize and deepen my understanding of product marketing. Recognized as one of the most Influential Product Marketers by the Product Marketing Alliance and a top Product Marketing Mentor by Sharebird, her expertise is widely acknowledged. This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline. Product marketing certified: Core The A to Z of product marketing essentials. She's the creator of our flagship course, Product Marketing Certified: Core, which is taken and trusted by 10,000+ PMMs globally, and oversees The Alliance's entire suite of education offerings. The delivery method is quite fresh and agile. Proven Framework: Apply the Pragmatic Framework, a practical, market-driven blueprint, to achieve tangible results in your product marketing efforts. Propel your product and career to the next level with our fully self-paced certification program. Product Marketing Certified: Leadership is tailor-made for aspiring managers and current team leads. Built with leading product marketing experts at orgs like Dropbox, Shopify, LinkedIn, Airtable, Meta, and more, our certifications are nothing short of world-class. Learn the A to Z of product marketing and take your career to the next level with our fully self-paced product marketing certification. Sep 2, 2020 · Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. "I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. With so much ambiguity around the role of product marketing, this video will help solidify your understanding. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more. Spent 3 years as a Senior MM at another company, not specifically PMM work but pretty close. Learn from the collective success and experience of the world’s biggest product marketing community. Apr 17, 2024 · Marina Hudek, Product Marketing Lead at Infobip, discovered Product Marketing Core: Teams via the Product Marketing Alliance website and social media channels. It sits at the intersection of organizations and is an integral piece of the product puzzle - to deliver that value though, there’s a lot to master. Video (9:26) Get a comprehensive overview of the critical stages of business growth and development and what you should focus on within each phase. Community-powered education designed to fast-track your product marketing career. Access product marketing experts, insights, community, networking, courses, and more. Establish your influence, authority and strategic value with advanced product marketing certified. It wasn’t long before the Infobip team had joined the growing number of teams gaining a PMM certification. Inside the taster pack, you'll get access to: 👉 Exclusive articles on the latest product marketing trends and best practices. With Product Marketing Certified: Core, your team will get on the same page with the knowledge, tactics, and tools to propel your company's revenue - with teachings from prominent PMM experts at orgs like LinkedIn, IBM, and Adobe. With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. Daniel Kuperman is a Product Marketing leader at Atlassian where he works with the ITSM solutions team. Our certifications are accredited by the Chartered Institute of Marketing and CPD and trusted by Fortune 500 brands, so you can be rest assured your team will be working off the very best resources. I've gone through Pragmatic and I've gone through PMA, and in my opinion, PMA wins hands down. Not only is the actual certification program rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product Unmatched learning & networking with the world's biggest PMM community. Q: How does the course work? A: The course is 100% online and entirely self-paced. The thing I like best about the Alliance is its strong community and online presence, and the fact they leverage top PMM leaders across the world to create and share frameworks and valuable With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. Learn how – from a seasoned pro with 20+ years of experience – to hone core skills, tackle fundamental areas of leadership, and take your product marketing mastery to new and exciting heights. Background for me: new Product Marketing Director for a B2C/B2B2C app in sports. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Course; By Product Marketing Alliance Sonduren is an experienced and recognized marketing leader with an entrepreneurial skillset working in the computer software industry, specifically in B2B SaaS product marketing. So, yeah. Product Marketing Alliance is home to the world's largest product marketing community, and every course we create is built on the experience, knowledge, and success of the masses. Looking for feedback on the Product Marketing Alliance Certification: Core and if this is a great way to transition to Product Marketing Manager… Alignment is everything in business, especially product marketing. Get the know-how for one of the most key tools in business: market research. Enter our Product Marketing Framework. I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. Community-led education designed to fast-track your career. We met at a beautiful TechNexus - Elisa Lippincott, Director of Product Marketing at FireMon “Thanks to the Product Marketing Core Certification I have been able to get a comprehensive learning of all that is product marketing. Enter the PMA product marketing certification journey. Strategic Product Marketing: Learn product launch and marketing tactics that fit your product and resonate with your target audience. From research to optimization, sales enablement to Go-to-Market, customer marketing to product-led growth - and more… Our Core certifications cover every nook and cranny of the product marketing role, leaving you with a richer understanding not just of the what and why, but crucially, how to apply your newfound knowledge. Our internal experts, external advisors, and enthusiastic community come together to create the most robust courses on the market, equipping you with the ultimate Product Marketing Alliance Product Marketing Alliance OnDemand presentations Once you're a fully-fledged member, you'll be privy to every second, of every presentation, from every event ( 500+ hours and counting), learning from the likes of Google , Amazon , Uber , Adobe , and more on tap. In 2021, Scott was named a top product marketing influencer by the Product Marketing Alliance. Create a shared understanding around product marketing and get everyone speaking the same language with our CIM & CPD accredited certification. Course; By Product Marketing Alliance This past Tuesday I led a group of amazing, smart, talented, and excited product marketers through a Product Marketing Alliance PMM Core certification workshop. Market Research Certified | Masters. This certification covers the A-Z of product marketing, including market research, positioning, messaging, go-to-market strategies, sales enablement, and launches. Mar 3, 2021 · The role of product marketing is fast, agile, strategic, tactical, varied, and evolving. He is currently the Director of Product Marketing at Airbase, a high-growth B2B SaaS FinTech organization responsible for positioning, messaging, go-to-market strategy Mar 26, 2021 · Certifications. But to be fair, I live in a country with crazy rigid conformity. B2C Certified: Core is the only product marketing curriculum dedicated to helping PMMs master their craft in the B2C space. Everything you need to up your game and make an impact in customer marketing. For free. wqzd fgzr wglhk ipml kiy suu ysvlc ydbcv bmu iom omvb tpyklfl gqww cylkj cdzt